Text messaging, or SMS (Short Message Service) is fast becoming the preferred communication method of choice among the younger demographic who send billions of text messages each day.

Connect Mobile provides a suite of services designed for polling and market research companies that want to reach the younger and highly mobile demographic. SMSurvey is easy to use and one of the most cost effective methods to collect and quickly analyze data. Programs can be set up quickly and implemented throughout North America and regardless of the phone company that the phone is subscribed to.

There are numerous ways to use text messaging from voting to sample polling, and gathering quantitative results.

In the working demonstration below, a soft drink company has engaged the services of a market research firm to gauge the taste preference of their new beverage product. Given that the product is targeted to late teens, the market research team is using SMSurvey text messaging as a way to solicit consumer feedback. Using point of sale promotions, as well as instructions on each can of the new drink, the buyer is prompted to text in their opinion of the product.

Like it? Tell us what u think! Simply text taste to 88123

*normal text message rates may apply depending on you plan

1. Consumer texts taste from their cell phone to 88123
2. SMSurvey system replies with the first of series questions.
3. As the user answers, the next question is sent until the process is complete.
4. The sponsor and survey manager can monitor in real-time the results and which are immediately transferred or uploaded in CSV or similar format for analysis.
5. In this demonstration, an incentive is provided by “a chance to win” and, depending on the perceived value of the offer, will help stimulate response rates

   Try it yourself. From your cellphone, using the text message feature, send the word taste to 88123